30 Nov Nailed It!
The cult of Pinterest Parenting is amazing stuff. Have you seen the cakes on there? They’re made by real people. (Ok and Pinterest Fails are also exceedingly awesome, I have never laughed so hard.)
We’re obviously experiencing an explosion of extraordinary home cooking and experimentation in North America. What might have been called “average” people in earlier years are now across-the-board epicureans. The range of ingredients people use… think of the grains alone! I had never even seen quinoa until I was in my mid-30s. Now kids are being raised on this stuff as just regular food, and that’s amazing.
The internet is obviously the prime mover in so much of what people can accomplish with self-education and research, and we’re seeing the benefits of this in our industry as well. Portals like Apartment Therapy and (my favourite) Houzz are important tools in helping people learn and develop their tastes.
Houzz is awesome because it helps clients identify what they want – so much information and imagery allows you to be pulled by your passion and true preferences to identify what’s really “you”. It’s an education. Our clients end up being savvy about what they want and what will feel right in their home, not trends in the stores, not what you’re told is going to suit your life, but what actually draws your eye, what actually makes you smile when you see it in a photo.
For a long time the design industry was a kind of echo chamber, and limited regional trends got built on tight budgets because there wasn’t good information for clients. Think of those suburban kitchens in 80s movies. Didn’t they all look the same? Frilly curtains around the window above the sink: you could choose the fabric but everything else was sort of predestined.
But it’s 2017, and nobody has to be trapped in those old tropes anymore. If you can dream it, we can build it, because just over a decade ago I came back from Boston with a vision of world class work for southern Alberta. And it was the right moment – for the zeitgeist, for the Canadian home renovation market, for the local trades and economy, and for the internet’s spectrum of information and tools. Feathering a world-class nest is within reach right here in YYC.
So do your homework, revisit that dusty Pinterest board (or better yet build a Houzz Ideabook), and call us!